25 Years and Counting: A New Chapter for B Clinic
For more than 25 years, B Clinic has been a trusted destination for doctor-led cosmetic care in Queensland. What began as a single clinic founded by Dr Lee Lua has grown into a network of dedicated professionals committed to delivering subtle, personalised results that support – not change – who you are. As we celebrate this milestone, we’re proud to introduce a new chapter for B Clinic. One that builds on our medical foundations while embracing a fresh look, new tools, and stronger patient protections in line with changing industry standards.

Introducing Our New Look – Same Care, Renewed Focus
You may have noticed a change in how we present ourselves – from updated branding and clinic design to a new website experience that reflects the clarity, warmth, and clinical integrity we’re known for. Our rebrand isn’t just visual. It reflects our evolving purpose: to deliver cosmetic care that’s grounded in experience, aligned with current medical guidance, and deeply respectful of every client’s individual goals. We remain, as always, proudly doctor-led.

Navigating a Changing Regulatory Landscape
Over the past year, the cosmetic medical industry in Australia has seen significant regulatory changes. New advertising and treatment guidelines introduced by AHPRA and the TGA are reshaping how cosmetic clinics communicate and deliver care – and we welcome these changes. At B Clinic, your safety and wellbeing have always been our top priority. These updated regulations are not a disruption to us – they’re an extension of what we already believe in:
– No pressure to book
– Clear, honest information
– Transparent communication around treatment risks, suitability, and outcomes
– Ethical advertising, free from exaggerated claims or misleading visuals
We are actively updating all marketing, website, and in-clinic materials to ensure full compliance – and more importantly, to ensure you feel informed and confident in your choices.

What You Can Expect Moving Forward
In this next phase of B Clinic, you’ll continue to receive the same personalised care you’ve come to trust, now with enhanced tools and systems designed to improve your experience. Here’s what’s ahead:
– Doctor-led consultations and continuity of care
– More educational content to help you feel informed before and after treatment
– Treatment plans grounded in current clinical guidance – not trends
– A redesigned website that prioritises clear communication and accessibility
– A refreshed client experience that reflects our calm, ethical, and professional approach

Thank You for Growing With Us
As we move into the next 25 years, we’re more committed than ever to leading with integrity, medical care, and patient-first values. Whether you’ve been with us since the beginning or are considering your first visit, we’re here to provide cosmetic care that respects your individuality and is always delivered with your best interest in mind.
B Clinic – Doctor-Led. Results with Intention.